China's printing equipment manufacturing industry has developed on the basis of imitating and absorbing foreign advanced models and technologies. So far, it has achieved great development. The leading enterprises are traditional large-scale state-owned enterprises, and private enterprises gradually occupy a certain share in the market as a rising star. However, from the perspective of the overall development level of the industry, China's printing machinery industry is still far behind the international level, mainly reflected in the following aspects:
The scale of the company is small. According to relevant statistics, in 2012, the total sales revenue of 248 printers above designated size in China was 32.8 billion yuan, with a total profit of 6.9 billion yuan. The average income of a single enterprise is 132 million yuan, and the profit scale is only 21.44 million yuan.
Production concentration is low. Another feature of the Chinese printing industry is the low concentration of production. According to the statistics of the Printing Industry Association, in 2012, the top ten enterprises had a total income of 2.782 billion yuan. According to this calculation, the market concentration of CR3, CR5 and CR10 in China's printing machinery industry is only 5.4%, 6.9% and 8.5%, respectively, which is far lower than other sub-sectors of the machinery industry.
Foreign brands monopolize more than 50% of the market share. These printers are strong in strength, relatively mature in technology, stable in product quality and performance, and rich in variety systems, occupying a high market share in the Chinese printing machine market.
